Sanderson Farms Chicken

For Sanderson Farms Chicken, we developed a social campaign celebrating chicken’s versatility—proving it can be whatever you want it to be. Through flexible, personality-driven content and rich, irresistible food styling, the work showed chicken shifting effortlessly from simple to indulgent, inviting audiences to see it as endless possibilities.

Copywriter: Tim Smith
Art Director: Alex Somoza
Creative Director: Mike Hanley