It’s No HoneyBaked

For The Honey Baked Ham Company, we created an integrated campaign across TV, OLV, and social that compared HoneyBaked hams to underwhelming alternatives. Each lackluster reveal was punctuated with the audible line, “It’s no HoneyBaked.”—reinforcing the brand as the gold standard for flavor and quality.

Copywriter: Tim Smith
Creative Director: Mary O’Keefe