CARFAX

By comparing cars to things everyone understands—a bad ex-boyfriend, an overbearing old coach, and identical twins—we brought humor and clarity to an often overwhelming decision. The campaign used visual contrasts to highlight how CARFAX helps buyers see the differences that actually matter. So, when you want to get to know a used car, leave it to the experts.

Associate Creative Director (Copywriter): Mike Calderwood
Senior Copywriter: Ben Klassman
Senior Art Director: Phil Wood