Feel APPY with ValeroPay+

Valero launched a new app designed to make anyone feel APPY!

Most competitors focus on one feature, whether that be speed, convenience, or saving money. So we created a (h)appy musical campaign that focuses on all of the features by developing a cast of characters to represent each one.

Meet the Cast: Rush, the Go-Getter, loves saving time. Shiloh, the Shopaholic, likes to stock up on snacks. Penny, the Saver, enjoys finding good deals. And Otto, the Organizer, appreciates that all of these features are found within the ValeroPay+ app.