Street Grace Stop Traffick

Child sex trafficking is a growing problem in our country that no one likes to talk about. In fact, in Georgia alone, up to 3,600 kids are sold for sex each year. With the Super Bowl coming to Atlanta in February 2019, sex trafficking was set to spike, making public awareness more urgent than ever.

Take the pledge and join the movement to #StopTraffick at StopTraffick.com.

Stop Traffick - Case Study

Stop Traffick - Teaser

Stop Traffick - Stunt

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Within 48 hours of the stunt:
• Over 500 news stories
• 160M media impressions
• 10.8K social media mentions
• 42M social media impressions

Morning of the stunt:
• #StopTraffick became a trending topic on Twitter
• Stop Traffick media mentions went up 4,500%.

After the stunt and throughout Human Trafficking Awareness Month:
• Street Grace FB engagement went up 594%
• Street Grace FB page views went up 735%
• Street Grace FB video views went up 175,033%

 

Stop Traffick - Upworthy Presents

We created informational assets for their social channels and website.

Stop Traffick - Asking Those Tough Questions

Stop Traffick - A Homegrown Problem

Stop Traffick - Conversations with a Survivor

Stop Traffick - Talking to Your Kids About Sex Traffick (How-To PDF)

Stop Traffick - Demand An End

Senior Copywriter: Emily Miller
Senior Art Director: Lauren Culbertson
Chief Creative Officer: Robin Fitzgerald

Accolades: Ad Stars Grand Prix • Ad Stars 2 Silvers • ADC 2 Gold • ADC Best of Discipline • AdWeek Experiential Award Winner & Finalist • Campaigns for Good Finalist • Cannes Lions - Bronze • Cannes Lions - Shortlist • Cannes Lions - Silver • Clios - Bronze • Clios - Gold • Communication Arts Competition • CRESTA Silver • LIA Award - Bronze • LIA Award - Gold • LIA Finalist • New York Ad Festival - Second Prize • New York Ad Festival - Third Prize • One Show - Bronze Pencil • One Show - Merit • Shorty Shortlisted • Webby Award