Baskin Robbins Dig In

Built on the Seize the Yay tagline, this campaign reframed Baskin-Robbins Ice Cream Cakes as more than just a party staple. From graduations and Father’s Day to becoming a new mom—or simply satisfying a midnight craving—we showed that any moment, big or small, is worth celebrating when you dig in.

Associate Creative Director (Copywriter) - Ashlyn Bell
Group Creative Director - Rocío Alvarado